As the Lead Photographer at GM Designs Global Creative Visualization Team, I worked with our team Directing Overall Photography along with Motion and Capturing Stills for the Global Launch of the Cadillac Optiq.
OPTIQ will bookend the EV portfolio while remaining true to Cadillac’s brand promise in a competitively priced luxury SUV. It will join the growing Cadillac EV lineup, which also includes LYRIQ, ESCALADE IQ, CELESTIQ and next year, VISTIQ.