Brands demand contextual assets that target specific geographic locations and competitor markets in order to properly align their products with consumer needs. This project goal was to create “California Contextual” assets for Wrangler with talent in active lifestyle categories while simultaneously creating Grand Cherokee “Epic Luxury” assets in the same locations. The team researched, scouted and procured locations that tell a well rounded story of active adventure lifestyle, capability, aspiration and luxury for potential owners.
A partnership with HUGE & Jeep.