Defined in its name sun ('SOL') and leisure ('LEI'), SOLLEI represents Cadillac’s optimistic inspiration for an open-air, leisurely lifestyle.
“SOLLEI reimagines the discovery of travel, envisioning a personalized driving experience that connects one with the natural world around them,” said Erin Crossley, design director, Cadillac. “The concept celebrates Cadillac’s pedigree of elegant convertibles in a modern form by cultivating high luxury through design expressions and experiences.”
As the Lead Photographer for GM Designs Global Creative Visualization Team, I worked as One Team with our Videographers/Photographers, Aerial Drone Crew and Brand Creative Leads to capture the still imagery shown here while Directing the Photographic look on set for the Cadillac Sollei.