Representing the duality of the Cadillac brand defined in the name itself, Opulent + Velocity. The concept’s mission is to demonstrate the evolution of Cadillac’s revered sense of opulence, while envisioning the future of a high velocity performance driving experience.
Humbled to be given the opportunity to lead this production and be trusted with bringing the assets of this concept to life. The collaborative spirit, positivity and intentional focus on the creative process cultivated an atmosphere where Global Creative Visualization and the Cadillac Studio truly shined as One Team.
As the Lead Photographer for GM Designs Global Creative Visualization Team, I worked as One Team with our Videographers/Photographers, Aerial Drone Crew and Brand Creative Leads to capture still imagery, Direct the Photographic look, Design the Studio Lighting, Creative Direct the Retouching and editorial of the motion while also being the lead responsible for the vision of the on the Productions design.